Homework #1

Alice Rawsthorn notes changes in two well known companies, UPS and Citroën.  She notes how the UPS symbol used to be a present and how it was an enjoyable logo to look at but now it is a plain and boring.   She says how whenever she saw the Citroën logo it would remind her how rooted they were in design and innovation, but now with the redesign they are no where near as special as they once were.  Alice also talks about a poorly designed sign she saw in London one day.  That the D in "Diverted" distracts people from what the sign is saying because of how big it is compared to the other letters.